4 reasons why you should launch a PPC campaign today

The companies are involved in the competition of increasing visibility of their brands. That’s why, companies must think of utilizing Pay-per-Click (PPC) campaign along with search engine optimization (SEO). Here are the reasons why you should consider launching a PPC campaign for your business.

Only Pay for Clicks

You only need to pay when someone clicks on your ad. PPC is very straight forward as you know exactly where you money is going and you only pay for what you get.

Control Your Budget

You can set your budget to control costs. The budget of the campaign depends on you. You can set a limit to your daily spending. It is also flexible, so you can change your plan any time. You need to choose your keywords carefully in order to get good returns from limited budget.


You can get your target customer with the right ad at the right time. PPC has a location targeting option with which you can deliver specific messages to your target customer at the prime time when they are close by.

Quick ROI

PPC can show results very quickly. With PPC, you can see results in terms of traffic and conversions within a very short time.

The direct nature of PPC puts you on the driver’s seat. You can control all your marketing efforts through your PPC campaign. You can also see the results in a very short time. PPC can give some important insights about your marketing efforts. For example, it can tell you which keyword is converting well. PPC is a very effective marketing tool. Every business must use it along with their SEO campaign.




The beginner’s guide to starting a Shopify store

Shopify is an e-commerce solution to help you sell your products or services online. This platform is suitable for businesses of any size and any industry. It is a very easy ea-commerce builder which can help you run your online store for the first time.

Shopify gives you free trial for 14 days. After that they charge you at 2% for each transaction. If you don’t have any coding background and you want to handle everything by yourself, then Shopify is a great option. Here you don’t need to pay anyone extra for coding or providing support. Here is a guide to open your store with Shopify.

  1. You first need to sign up and get an account on You will first need to tell the purpose of creating the store. You can create an online store for building a fully hosted website to sell anything. You can open a retail store or pop up store. In whatever way you have made your sale, whether through in-store, online or using mobile devices, your inventory will automatically get updated in real time. You then need to choose your address so that you can set up tax rates and currencies.
  2. You should now choose the domain address. Go to Shopify admin dashboard, choose online store, then domains to set up a domain for shopify stores. Go to domain providers like Godaddy or Bluehost and buy any address you like.
  3. You now need to choose a Shopify theme. Go to Shopify Admin Dashboard, choose online store and then choose theme. There are two options; you can either customize your own theme or use a pre-designed template.
  4. Add products to your store and start selling. Find the ‘add products’ button on the Shopify admin dashboard. There are two ways to add your products. First, you can manually add them, filling in every detail such as product name, product description, images, price, etc. Second, you can upload products by importing CSV file.
  5. You will need apps to sell effectively on Shopify. There are many apps on Shopify Appstore that you can use. The apps are available in different categories such as Customer Support, Marketing, Sales, Inventory, etc.
  6. You now need to get your customers. You need to promote your store and boost sales. You can use several marketing methods such as email marketing, running advertising services, build Facebook business page, run discount offers, contests, etc. Besides running these campaigns, you need to collect email subscriptions on social followers in exchange for discount code.

Using these steps, you can easily set up your own online store with the help of Shopify. It is a very easy and effective way of doing online business.

Post written and supplied by Gareth Bull, if you’re in need of SEO services, checkout his SEO consultancy site here.

Social Media

3 social media platforms every SMB should be on

Social media networks are wonderful platforms to promote business online. The platforms are free to use, and they also have paid advertising options. It is not necessary for your business to be on every social media. You need to choose which platform will be better for your business. Here are the three social media platforms that every small and medium business must be on.



It is the biggest social network on the Internet. It is a great platform for connecting people from any place with your business. It is also the most versatile social network. With Facebook, you can connect with your family, friends, organizations, celebrities, businesses, etc. Facebook provides a lot of marketing options for your business.You can use Facebook to share photos, videos, company updates and many more.



It is another social network where you can post anything. You can share short texts of maximum 140 characters long. You can share images, links, videos, polls, etc. Twitter has a wide reach and so many businesses prefer this platform. Twitter is a great way to market your business and handle your customer service. With Twitter, you can spread content easily. It is also easy to retweet and share other’s content. Hashtags help in boosting posts.



This platform has digital bulletin boards where users can display and save content they like in the form of pins. The boards are organized by category. For example, you might have a board dedicated to food where you will pin recipes; another board might be of photography where you pin interesting photos, and so forth. It is a very visually oriented platform. Users of Pinterest are most women and are used by industries such as DIY projects, fashion, beauty, exercise, food and photography. In fact, industries that say more with picture than with words should use Pinterest.

For creating a successful social strategy, you first need to familiarize yourself with how each of the platform works, the types of audiences they can reach and how best your business can use them.