Blog, Marketing

There may come a time when you’re going to know how to find a good Search Engine Optimisation (SEO) company that is going to offer numerous online marketing services to your firm. However, this isn’t as easy as it sounds, because there are so many of them out there, and you just can’t know if an SEO company is good just by looking at its name. You can’t even give them a call and ask about their business, because there is a good chance that they’re just going to brag about themselves and tell you they’re the best. That’s obviously not the way to go, and in order to find out what the right way is, just finish reading this article.

However, before we start giving you tips about finding a great SEO company, we really ought to clear up some rather frequent misconceptions about SEO. So, if you ever start thinking like this, know that you’re on the wrong path.

Firstly, don’t judge the SEO company based on their website. Some people believe that just because an SEO company has a great website, they’d be great t work with. This only works when you’re looking for an SEO company to design your website, but if you’re looking for one for their optimisation skills, this is not the way to go.

Secondly, don’t pick an SEO company just because it ranks number one when it comes to searches that have to do with the search engine optimisation in your area. This does not mean that they know what they’re doing!

And lastly, an SEO company that has hundreds of employees and that’s making millions of dollars does not necessarily know what it’s doing. Sure, they’re great at doing business, but that business might not have to be SEO; perhaps they have great partners, or they’re investing in the right business. The perfect SEO company for you does not have to be huge; keep that in mind.

Now that we’ve gotten that out of the way, let’s get down to those tips that should help you find a great SEO company for your firm. We’ve already told you what not to do; let’s see what it is we ought to do.

First of all, you need to figure out what it is that you need. So, decide if you need an SEO company for link removal, for an SEO audit, for reputation management, link building, ongoing SEO, retargeting, PPC management, content marketing, etc. This will allow you to find a company that specialises in what you need, meaning that you’ll get someone who definitely knows what they’re doing.

The second tip tells us that we ought to get multiple consultations, but should really keep it a secret. So, you ought to meet up with several different SEO companies, and talk with them, ask for their opinion, ask for a free consultation, etc. Don’t tell any of them that you’ll also be meeting with other SEO companies as well, because some of them might feel discouraged by that.

Third tip says that we ought to get case studies as well as references. This is the best way to find out if an SEO company is good at their job. So, talk to the company’s previous clients and ask them all you can about the SEO company. Only if you get an overwhelmingly positive feedback from them should you consider the SEO company. If the feedback is overwhelmingly negative, dismiss the company right away.

And then finally, you ought to make the SEO company tell you stories. This will allow you to get an insight into that company. You need to feel the pulse of the company, and you just can’t do it by reviewing raw data about it. Ask them to tell you about their successes, failures, beginnings, etc. This is perhaps the most important tip, because it can completely change the way you think of a company you’re interviewing

Blog, Marketing, Web

There are a lot of great reasons to hire a freelance web designer over a design company. Here are some of the best.

  1. They are Cheaper

Freelance web designers will only take on the job if they have an interest in it and all of the money you pay goes straight to them. If you work with a web design company then there’s a lot of overhead such as wages and insurance that drives the price of your website up. Even if they don’t feel the website is a good fit they take the job on at an inflated price just to keep the money flowing.

A freelance web designer is likely going to be working at home and they don’t have a lot of overheads. If they have a lot of work then they only take on the jobs they feel they could manage, while freelance web design companies take on every job they can find to stay in business.

A low overhead means that you pay less but your website is more available. A freelance web designer will see your website as a chance to improve their own portfolio so not only will you get a good deal but they’ll do their best to impress you and any future clients. Just check out their reputation and talk to them a little before hiring them to ensure you’re dealing with someone who can actually do the job.

  1. There’s No Queues

Web development companies are focused on the big clients with big money and could leave smaller clients waiting to be seen. These big jobs can last months and so there’s no real reason for the company to care about your small website.

There are no big clients for freelancers. Having a big client would use up all their time and even drive them out of business. If you want a great website then your best bet is a freelance website developer. They have to do a great job because they don’t have a lot of money for advertising and they rely a lot on word of mouth. They get back to you quickly and directly and not leave you waiting in queue.

Freelance website developers depend on their portfolio and their testimonials because they run such a tight ship. Because they handle everything themselves they also communicate far more effectively than an entire department dedicated to sales, marketing, and even communication.

  1. They Genuinely Care

One of the most important things about hiring a freelance web designer in London is that they genuinely care about their work. Their career is dependent entirely on how much they care. Even though the website they build is for you it’s still a website of their own.

That’s the kind of thing you definitely want to happen but it just won’t happen with a web design company. A website design company hand over the proverbial keys to the car as soon as you’ve paid for it.

You can check just about any website and you can see what the 10k basic website a web design company could give you. For less than that you can get a great ecommerce website complete with a shopping cart. Often the website that a freelancer puts together for you will work just as well as the website built by a web design company without costing you nearly as much.

Conclusion

To put it simply a freelance web designer will charge you a lot less to do more than a website design company. They also care a lot more about the work that they do for you. They want to do a good job and they want to dedicate their time to you. A web design company will take a lot of your money to put together something pretty basic. In terms of time and money a freelance web designer is your best bet.

Marketing

4 reasons why you should launch a PPC campaign today

The companies are involved in the competition of increasing visibility of their brands. That’s why, companies must think of utilizing Pay-per-Click (PPC) campaign along with search engine optimization (SEO). Here are the reasons why you should consider launching a PPC campaign for your business.

Only Pay for Clicks

You only need to pay when someone clicks on your ad. PPC is very straight forward as you know exactly where you money is going and you only pay for what you get.

Control Your Budget

You can set your budget to control costs. The budget of the campaign depends on you. You can set a limit to your daily spending. It is also flexible, so you can change your plan any time. You need to choose your keywords carefully in order to get good returns from limited budget.

Targeting

You can get your target customer with the right ad at the right time. PPC has a location targeting option with which you can deliver specific messages to your target customer at the prime time when they are close by.

Quick ROI

PPC can show results very quickly. With PPC, you can see results in terms of traffic and conversions within a very short time.

The direct nature of PPC puts you on the driver’s seat. You can control all your marketing efforts through your PPC campaign. You can also see the results in a very short time. PPC can give some important insights about your marketing efforts. For example, it can tell you which keyword is converting well. PPC is a very effective marketing tool. Every business must use it along with their SEO campaign. Looking for an SEO agency? Always look for the best ranking SEO agency around you for instance “Bulldog SEO UK” rank top and are also a Google Partner.

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Shopify

The beginner’s guide to starting a Shopify store

Shopify is an e-commerce solution to help you sell your products or services online. This platform is suitable for businesses of any size and any industry. It is a very easy ea-commerce builder which can help you run your online store for the first time.

Shopify gives you free trial for 14 days. After that they charge you at 2% for each transaction. If you don’t have any coding background and you want to handle everything by yourself, then Shopify is a great option. Here you don’t need to pay anyone extra for coding or providing support. Here is a guide to open your store with Shopify.

  1. You first need to sign up and get an account on www.shopify.com. You will first need to tell the purpose of creating the store. You can create an online store for building a fully hosted website to sell anything. You can open a retail store or pop up store. In whatever way you have made your sale, whether through in-store, online or using mobile devices, your inventory will automatically get updated in real time. You then need to choose your address so that you can set up tax rates and currencies.
  2. You should now choose the domain address. Go to Shopify admin dashboard, choose online store, then domains to set up a domain for shopify stores. Go to domain providers like Godaddy or Bluehost and buy any address you like.
  3. You now need to choose a Shopify theme. Go to Shopify Admin Dashboard, choose online store and then choose theme. There are two options; you can either customize your own theme or use a pre-designed template.
  4. Add products to your store and start selling. Find the ‘add products’ button on the Shopify admin dashboard. There are two ways to add your products. First, you can manually add them, filling in every detail such as product name, product description, images, price, etc. Second, you can upload products by importing CSV file.
  5. You will need apps to sell effectively on Shopify. There are many apps on Shopify Appstore that you can use. The apps are available in different categories such as Customer Support, Marketing, Sales, Inventory, etc.
  6. You now need to get your customers. You need to promote your store and boost sales. You can use several marketing methods such as email marketing, running advertising services, build Facebook business page, run discount offers, contests, etc. Besides running these campaigns, you need to collect email subscriptions on social followers in exchange for discount code.

Using these steps, you can easily set up your own online store with the help of Shopify. It is a very easy and effective way of doing online business.

Post written and supplied by Gareth Bull, if you’re in need of SEO services, checkout his SEO consultancy site here.

Social Media

3 social media platforms every SMB should be on

Social media networks are wonderful platforms to promote business online. The platforms are free to use, and they also have paid advertising options. It is not necessary for your business to be on every social media. You need to choose which platform will be better for your business. Here are the three social media platforms that every small and medium business must be on.

Facebook

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It is the biggest social network on the Internet. It is a great platform for connecting people from any place with your business. It is also the most versatile social network. With Facebook, you can connect with your family, friends, organizations, celebrities, businesses, etc. Facebook provides a lot of marketing options for your business.You can use Facebook to share photos, videos, company updates and many more.

Twitter

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It is another social network where you can post anything. You can share short texts of maximum 140 characters long. You can share images, links, videos, polls, etc. Twitter has a wide reach and so many businesses prefer this platform. Twitter is a great way to market your business and handle your customer service. With Twitter, you can spread content easily. It is also easy to retweet and share other’s content. Hashtags help in boosting posts.

Pinterest

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This platform has digital bulletin boards where users can display and save content they like in the form of pins. The boards are organized by category. For example, you might have a board dedicated to food where you will pin recipes; another board might be of photography where you pin interesting photos, and so forth. It is a very visually oriented platform. Users of Pinterest are most women and are used by industries such as DIY projects, fashion, beauty, exercise, food and photography. In fact, industries that say more with picture than with words should use Pinterest.

For creating a successful social strategy, you first need to familiarize yourself with how each of the platform works, the types of audiences they can reach and how best your business can use them.