There may come a time when you’re going to know how to find a good Search Engine Optimisation (SEO) company that is going to offer numerous online marketing services to your firm. However, this isn’t as easy as it sounds, because there are so many of them out there, and you just can’t know if an SEO company is good just by looking at its name. You can’t even give them a call and ask about their business, because there is a good chance that they’re just going to brag about themselves and tell you they’re the best. That’s obviously not the way to go, and in order to find out what the right way is, just finish reading this article.
However, before we start giving you tips about finding a great SEO company, we really ought to clear up some rather frequent misconceptions about SEO. So, if you ever start thinking like this, know that you’re on the wrong path.
Firstly, don’t judge the SEO company based on their website. Some people believe that just because an SEO company has a great website, they’d be great t work with. This only works when you’re looking for an SEO company to design your website, but if you’re looking for one for their optimisation skills, this is not the way to go.
Secondly, don’t pick an SEO company just because it ranks number one when it comes to searches that have to do with the search engine optimisation in your area. This does not mean that they know what they’re doing!
And lastly, an SEO company that has hundreds of employees and that’s making millions of dollars does not necessarily know what it’s doing. Sure, they’re great at doing business, but that business might not have to be SEO; perhaps they have great partners, or they’re investing in the right business. The perfect SEO company for you does not have to be huge; keep that in mind.
Now that we’ve gotten that out of the way, let’s get down to those tips that should help you find a great SEO company for your firm. We’ve already told you what not to do; let’s see what it is we ought to do.
First of all, you need to figure out what it is that you need. So, decide if you need an SEO company for link removal, for an SEO audit, for reputation management, link building, ongoing SEO, retargeting, PPC management, content marketing, etc. This will allow you to find a company that specialises in what you need, meaning that you’ll get someone who definitely knows what they’re doing.
The second tip tells us that we ought to get multiple consultations, but should really keep it a secret. So, you ought to meet up with several different SEO companies, and talk with them, ask for their opinion, ask for a free consultation, etc. Don’t tell any of them that you’ll also be meeting with other SEO companies as well, because some of them might feel discouraged by that.
Third tip says that we ought to get case studies as well as references. This is the best way to find out if an SEO company is good at their job. So, talk to the company’s previous clients and ask them all you can about the SEO company. Only if you get an overwhelmingly positive feedback from them should you consider the SEO company. If the feedback is overwhelmingly negative, dismiss the company right away.
And then finally, you ought to make the SEO company tell you stories. This will allow you to get an insight into that company. You need to feel the pulse of the company, and you just can’t do it by reviewing raw data about it. Ask them to tell you about their successes, failures, beginnings, etc. This is perhaps the most important tip, because it can completely change the way you think of a company you’re interviewing